Ikhaya Izincwadi Ezokuphatha, Ezamabhizinisi Nezomnotho Ukuthengisa Nokuthengisa Ukumaketha Ukumaketha Okuqondile Marketing 5.0: Technology for Humanity
Marketing 5.0: Technology for Humanity

Marketing 5.0: Technology for Humanity

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Ukuthengisa 5.0: Ubuchwepheshe Besintu - Isifinyezo

Umbhali: UPhilip Kotler (omunye wezihlakaniphi zebhizinisi ezinethonya elikhulu; umbhali wezincwadi ezingama-50+)

Ithisisi eyinhloko

  • Izinkampani kufanele zisebenzise ngokugcwele ubuchwepheshe obuthuthukile ekukhangiseni - hhayi nje ukwenza inzuzo kodwa ukuze kuzuze isintu.

Ihlanganisani le ncwadi

  • Indlela ubuchwepheshe obusha obudala ngayo inani, buhlangabezana nezidingo zamakhasimende, futhi buqhubekisele phambili umthelela omuhle emphakathini.
  • Ukuhlanganiswa kokuvela kwedijithali namashifu amakhulu ekuziphatheni kwabathengi.
  • Izihloko ezibalulekile: ikusasa lesipiliyoni samakhasimende, i-AI yokumaketha okuzenzakalelayo, kanye nobushoshovu bebhizinisi.
  • Ukuhlolwa kwezinselelo zomphakathi - ukungalingani kwengcebo, amagebe esizukulwane, kanye nokwehlukana kwedijithali - kanye nemithelela yazo ezinhlanganweni.

Indlela kanye nenani

  • Isitayela esifushane, esisebenzayo esinezincomo ezisebenzayo kanye nezibonelo zemboni.
  • Igqamisa kokubili amathuba nobungozi obulethwa ubuchwepheshe kumabhizinisi nomphakathi.

Inothi elengeziwe

  • Ukuthenga lesi sihloko kufaka phakathi i-PDF etholakala Kulabhulali yakho Ezwakalayo kanye nomsindo.
I-SKU: I-B0CC55YBL6 Isigaba:

Descrição

"Sekuyisikhathi sokuthi izinkampani ziveze ngokugcwele amandla obuchwepheshe obuthuthukile kumasu azo okumaketha, amaqhinga, kanye nokusebenza. Ubuchwepheshe kumele busetshenziswe ukuze kuzuze isintu." - UPhilip Kotler

Marketing 5.0: Technology for Humanity

Ecatshangelwa yi-Wall Street Journal omunye wezazi zebhizinisi eziyi-10 ezinethonya elikhulu, uPhilip Kotler ungumbhali wezincwadi ezingaphezu kwama-50 ezihunyushelwe ezilimini ezingaphezu kuka-25. Ku-Marketing 5.0, u-Kotler uchaza ukuthi ubuchwepheshe obusha bungadala kanjani ukubaluleka, ukuhlangabezana nezidingo zamakhasimende, futhi zenze umehluko omuhle emhlabeni.

Uhlolojikelele

Ngokuhambisana noshintsho lwezenhlalo nezobuchwepheshe zeminyaka eyishumi edlule, leli bhuku libonisa indlela yokuhlanganisa ukuvela kwedijithali nezinguquko ezijulile ekuziphatheni kwabathengi. U-Kotler uhlola ukuthi izinhlangano zingasebenzisa kanjani ngokuzibophezela ubuchwepheshe obuthuthukisiwe ngenkathi zikhuluma ngemiphumela yabantu nezenhlalo yalezo zinguquko.

Izihloko ezibalulekile ezihlanganisiwe

  • Ikusasa lomuzwa wamakhasimende kanye nendlela ubuchwepheshe obubumba kabusha ukusebenzelana ngayo
  • I-Artificial intelligence kanye ne-automation yokusebenza kahle kokumaketha
  • Ubushoshovu bezinkampani kanye neqhaza lezinkampani emphakathini
  • Umthelela wokungalingani kokusatshalaliswa kwengcebo, ukuhlukana kwesizukulwane, kanye negebe ledijithali
  • Amathuba nezingozi ubuchwepheshe obunazo ezinhlanganweni kanye nomhlaba wonke

Ozokuthola

  • Izincazelo ezicacile, ezifinyelelekayo zamathrendi okuthengisa ayinkimbinkimbi
  • Izincomo ezisebenzayo kanye namaqhinga angenziwa
  • Izibonelo zomhlaba wangempela ezivela ezinkampanini kuzo zonke izimboni
  • Ukuqonda okubukhali kuzo zombili izinselele zobuchwepheshe kanye nezinkampani zokucatshangelwa kwabantu okufanele zibhekane nazo

Isitayela

Banner promocional da Forhold para gestão de varejo com convite para teste gratuito de 30 dias

U-Kotler ubhala ngendlela emfushane, eqondile, okwenza izingqikithi ezinkulu zokumaketha ziqondeke kubabukeli abaningi kuyilapho enikeza isiqondiso samasu nokusebenza kodokotela nabaholi.

Fometha inothi

Uma uthenga lesi sihloko, i-PDF ehambisana naso izotholakala kulabhulali yakho Ezwakalayo kanye nomsindo.

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