Descrição

"Yakwana nthawi yoti makampani awonetsere mphamvu zaukadaulo wapamwamba munjira zawo zotsatsira, machenjerero, ndi magwiridwe antchito." Zipangizo zamakono ziyenera kuthandizidwa kuti zithandizire anthu. " — Philip Kotler

Kutsatsa 5.0: Technology for Humanity

Malinga ndi The Wall Street Journal, m'modzi mwa akatswiri 10 odziwika bwino pazamalonda, a Philip Kotler ndi mlembi wa mabuku opitilira 50 omasuliridwa m'zilankhulo zopitilira 25. Mu Marketing 5.0, Kotler akufotokoza momwe matekinoloje atsopano angapangire phindu, kukwaniritsa zosowa za makasitomala, ndikupanga kusintha kwabwino padziko lapansi.

Mwachidule

Pogwirizana ndi kusintha kwa chikhalidwe cha anthu ndi zamakono m'zaka khumi zapitazi, bukuli likuwonetsa momwe mungaphatikizire kusintha kwa digito ndi kusintha kwakukulu kwa khalidwe la ogula. Kotler amafufuza momwe mabungwe angagwiritsire ntchito bwino matekinoloje apamwamba pamene akulimbana ndi zotsatira za anthu ndi chikhalidwe cha kusintha kumeneku.

Mitu yofunikira

• Tsogolo lazochitikira makasitomala ndi momwe ukadaulo umasinthiranso kuyanjana
• Artificial intelligence ndi automation kuti muzitha kutsatsa
• Zochita zamakampani komanso udindo wamakampani pagulu
• Zotsatira za kusalinganika kogawa chuma, kugawikana kwamagulu, komanso kusiyana kwa digito
• Mwayi ndi zoopsa zomwe matekinoloje amabweretsera mabungwe ndi dziko lonse lapansi

Zomwe mupeza

• Mafotokozedwe omveka, ofikirika azovuta zamalonda
• Malangizo othandiza komanso njira zomwe zingagwiritsidwe ntchito
• Zitsanzo zenizeni zapadziko lonse lapansi kuchokera kumakampani m'mafakitale
• Kuzindikira mozama pazovuta zonse zaukadaulo komanso zomwe makampani amaganizira anthu ayenera kukumana nazo

Mtundu

Kotler amalemba mwachidule, mwachindunji, kupangitsa mitu yayikulu yamalonda kuti imvetsetse kwa anthu ambiri pomwe akupereka chitsogozo chaukadaulo ndi magwiridwe antchito kwa akatswiri ndi atsogoleri.

Lembani zolemba

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