Descrição

Marketing Experiencial: Como converter leads em defensores de marca usando experiências de marca ao vivo integradas ao marketing digital

Experiential Marketing: How to Convert Leads into Brand Advocates Using Live Brand Experiences Integrated with Digital Marketing

The way companies communicate with their audiences has changed dramatically. Social media, a proliferation of new channels and points of sale, and deep shifts in consumer behavior have made the work of marketing and communication leaders more complex than ever.

When product attributes, price and purchasing conditions are easily copied, building and sustaining a competitive advantage that attracts, wins and retains customers — and ultimately turns them into brand advocates — can seem impossible. It isn’t. In this book, Shirra Smilansky shows how brands from different industries and regions successfully use experiential marketing to stand out.

What you’ll learn

• The BETTER model for generating ideas for live brand experiences.
• The SET MESSAGE activation methodology to implement experiential marketing strategically.
• How to plan and execute live brand experiences that attract target audiences, generate leads, and convert them into customers — and brand advocates.
• How to integrate live experiences with social media campaigns, digital channels, traditional media and points of sale to amplify impact and results.

Why read this book

Marketing Experiencial is an essential read for marketing and communications professionals who want to update their skills and tackle the challenges of today’s fast-changing business environment. With practical frameworks and real-world examples, the book equips you to add experiential marketing to your toolkit and create memorable, measurable experiences that drive business outcomes.